CURRENT ETHICAL AND UNETHICAL ISSUES IN MARKETING

MARKETING:-

         Marketing is the activity, set of institutions and process for creating,communicating delivering,and exchanging,offering,that have value for customers, clients ,partners and society at large.

ETHICS IN MARKETING MANAGEMENT

Marketing means the action of promoting and selling or services,including market research and advertising. it comes in a wide variety of flavors based on audience,media platform and business in today's evolving and dynamic market place.ethical issues in marketing  arise from the conflicts and lack of agreement on particular issues.

• A shared standard of truth in marketing communications 
• A clear distinction between advertising and sensationalism
• Endorsements should be clear and transparent
• consumer's privacy should be maintained at all times
• Government standards and regulations must be adhered practiced by marketers.

ETHICAL ISSUES

certain ethical issues which usually seen in the field of marketing are:-

• Grouping the market audience
• Delivery channel
• Adequate market research
• Deceptive marketing policies
• A proper unbiased and accurate information collection

UNETHICAL ISSUES

• Emotional exploitation

Certain companies often show some offers and claims regarding their product. But when it comes into the matter excuses.

•  Using women and drawing them as a sex symbol for adults. 

In certain marketing based advertisements showing women as a symbol to attract the attention of adults.

• Offering false claims

Certain companies  often show some offers and claims regarding their product. But when it comes into the matter they make excuses.

• False brand  comparison

Comparing one product to another that is really not related, in order to make one things look more or less  desirable than it really is.

• False promise

giving false promise about the product's quality,warranty,guarantee etc.

ETHICAL AND UNETHICAL ISSUES IN FINANCE

What is finance?

Finance is defined as the management of money and includes activities such as investing,borrowing,lending,budgeting,saving,and forecasting.

 

ETHICS IN FINANCE MANAGEMENT

                         

Finance is defined as money required for start of business or support of business.it is concerned with the allocation of assets and liabilities over space and time often under conditions of risk or uncertainty. they required to upload the highest ethical standards to upload the highest ethical standards because internal and external stakeholders depend on the transparent,timely and complete financial document to make decision.

ETHICAL ISSUES

•   Transparency 

It means explaining financial information clearly especially for the people who aren't familiar managers should not hide otherwise render relevant financial information impossible for ordinary shareholders to understand .

•  Integrity

Employees, shareholders,customers,stakeholder should have trust upon the managers, managers should not allow prejudice, bias, and conflicts of interest,they should be ethical, without disclosing any personal data of the customer.

• Timeliness

Timely updating of financial records is as important as being accurate and transparent.managers, stakeholders,investors have to get accurate that in the process of decision making.

UNETHICAL ISSUES

• Delaying payment of wages, incentives,interest to financiers, bonus to employees,etc.
• Creating fake bills of purchase to show high costs for not to pay a bonus to the employees 
• giving false promise to the customers and stakeholders
• Taking the loan from private financial institutions at a higher rate to avoid tax.

Not promoting sales tax,customs duty,ESL,PE,excise duty.            

 ETHICAL AND UNETHICAL ISSUES           HUMAN RESOURCE  MANAGEMENT

                      

WHAT IS ETHICS?

ethics is a branch of philosophy which is concerned with human character and conduct. it refers to the standard of behavior of conduct which is based on moral values that guide people about whet is right and wrong.

Business ethics?

In the business scenario, the organization culture sat standards for the determination of  the different between good and bad behavior.

                                    we can add 

  EXAMPLE:-like maintaining honesty,possessing the discipline and fairness towards the company that a person is working.

ETHICS IN HUMAN RESOURCE MANAGEMENT

human resource means the collection of people and their characteristics at work. HR management involves both strategic and comprehensive approaches to managing people as well as workplace culture and environment.

                                  ETHICAL ISSUES

• Employee responsibility    

The organisation have some responsibilities  towards their employees ,like an employee should have a duty of care ,the responsibility of safety at the workplace ,ensuring works received sufficient information,instructions and training in their workplace  the work may be required to the platform.

• EMPLOYEE DISCRIMINATION

There are several standards are imposed in most of the companies for demotivating the discrimination based on things like culture,religion ,sex etc.

• PERFORMANCE APPRAISAL

Human resource management can influence an ethical review ,climate by designing a evolution system that stresses objectively and by training on concert procedures and ethical practices.Giving appraisals in accordance with the work done by the employees can also help the motivate them to do work with prosperity.

• SAFETY AND HEALTH

Providing safety and health to the employees belongs to the company.

• PRIVACY

Human resource manager should take care of the privacy ,policies of the employees works under the organisation.

               UNETHICAL ISSUES

• Employee theft

It means stealing,use or misuse of an employees assets without permission like money  ,time ,supplies ,company property,information.It can be a very serious issue for the HR manager to look after this kind of things in the  company.

• Lying employee

The employee may think that one little lie won't hurt their standing with their organization, but even the smallest lie or untruth ,when discovered ,can diminish the regards for the employee.

• Violating company internet policy

Researches say that huge amount of money is wasted on  unnecessary internet surfing. Due to this, there is wastage of company's time as well as money.

• Workplace conflicts

it can often happen in an organization due to the unfavorable decision making or due to the sort of discrimination. the HR manager should take certain measure to avoid these in an ethical way.