CURRENT ETHICAL AND UNETHICAL ISSUES IN MARKETING

MARKETING:-

         Marketing is the activity, set of institutions and process for creating,communicating delivering,and exchanging,offering,that have value for customers, clients ,partners and society at large.

ETHICS IN MARKETING MANAGEMENT

Marketing means the action of promoting and selling or services,including market research and advertising. it comes in a wide variety of flavors based on audience,media platform and business in today's evolving and dynamic market place.ethical issues in marketing  arise from the conflicts and lack of agreement on particular issues.

• A shared standard of truth in marketing communications 
• A clear distinction between advertising and sensationalism
• Endorsements should be clear and transparent
• consumer's privacy should be maintained at all times
• Government standards and regulations must be adhered practiced by marketers.

ETHICAL ISSUES

certain ethical issues which usually seen in the field of marketing are:-

• Grouping the market audience
• Delivery channel
• Adequate market research
• Deceptive marketing policies
• A proper unbiased and accurate information collection

UNETHICAL ISSUES

• Emotional exploitation

Certain companies often show some offers and claims regarding their product. But when it comes into the matter excuses.

•  Using women and drawing them as a sex symbol for adults. 

In certain marketing based advertisements showing women as a symbol to attract the attention of adults.

• Offering false claims

Certain companies  often show some offers and claims regarding their product. But when it comes into the matter they make excuses.

• False brand  comparison

Comparing one product to another that is really not related, in order to make one things look more or less  desirable than it really is.

• False promise

giving false promise about the product's quality,warranty,guarantee etc.